The Subaru WRX/Impreza has been one of the most renowned import cars because of its extensive racing history and more recently for it's stunning exterior styling.
But for the 2008 model year Subie redesigned this japanese giant to mixed reviews - but it's on purpose. By dumbing down their styling, Subaru is attempting to cover more of the market and appeal to a larger consumer base. This, however, is a huge risk. This car is a cult favorite and by softening the sharp styling of this import, they turn their backs on their loyal and die-hard consumers.
The even bigger risk...losing their customers all together. While Subaru attempts to wided their demographics, Mitsubishi (Subaru's WRC and street rival) is pumping up their latest installment of the Lancer Evolution.
Honestly, I think the new WRX is a step in the wrong direction, and if it came down to a choice between it and the new Evo X...my money's gonna go with the three diamonds. What do you think? Is Subaru just playing it smart, or are they murdering their flagship model?
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2008 Subaru WRX
